Effective graphic design communicates ideas in many different forms and functions.
A strong visual impact produced at a large scale, will get you noticed and seen above your competition. Large format design projects can range anywhere from trade show displays and signage to vehicle graphics and posters.
Large format design doesn’t have to be plain.
Always keep in mind your viewing distance and scale. Large format print pieces will look different from afar. Good design considers just the right amount of detail to create the most impact.
Use a simple and bold imagery to grab the viewer’s attention in a hurry. Focus on the main message, and focus on keeping it clear and concise during every phase of the design process.
Make sure the fonts used are clear, visible, and impactful.
Always remember proper kerning, spacing and weight. These details are very important in impact of the final design.